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• 下列何種屬於鼓吹式廣告（advocacy advertising）？(A)強化消費者信念，確認自己做了正確的品牌決策(B)強調自身品牌較競爭者優越處(C)強調產品利益(D)訴求企業落實綠色環保作
• 當產品生命週期處於衰退期，本公司產品市場占有率遠遠超過最大競爭對手。根據波士頓顧問群（BCG）模式的分析，公司對該產品應採取哪一種投資建議？(A)建立(build) (B)維持(hold) (C
• “How ___________ do they play baseball? ” “Once a week. ”(A) long (B) often(C) many (D) much
• 一宣導廣告強調酒後駕車可能出現的危險後果，是採用何種訴求方式？(A)性感訴求 (B)理性訴求 (C)幽默訴求 (D)恐懼訴求
• 凌志(Lexus)汽車曾針對賓士汽車車主調查，詢問車主在與賓士相同的各項產品功能下，其所認知的各項功能價值，進而設計生產高品質又價格相對較低的汽車。此一定價方法採取：(A)價值基礎定價 (B)成
• I’ve ________ to run the marathon held in Hualien. If you want to join too, put your name down h
• My plane was ___________ an hour because of a suspected bomb in the luggage compartment.(A) decei
• It was ___________ and the leaves slowly dropped from the trees.(A) normal (B) considerate(C) sh
• 銀行機構以自動櫃員機取代櫃台人員的存取款、轉帳等服務，主要可解決服務業的哪一種特性？(A)無形性 (B)不可分割性 (C)易變性 (D)不可儲存性
• ________ may be deceiving. All that glitters is not gold.(A) Appearances (B) Relationships(C) En

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• 產品線過度延伸，行銷人員未能做好市場區隔，容易導致什麼問題產生？(A)自我蠶食(cannibalization)(B)品牌稀釋(brand dilution)(C)品牌聯想(brand asso
• You could see from his face that he was _____.(A) lie (B) lied (C) lay (D) lying
• 在行銷組合要素中，哪一項最具有彈性調整的特性？(A)產品 (B)價格 (C)通路 (D)推廣
• The restaurant’s menu is ________ and surely can satisfy everyone’s different tastes.(A) diverse
• I ________ for more than 10 years, and now I am still taking English classes at school.(A) study
• Vitamins cannot be ________ by our bodies.(A) manufacture(B) manufactured(C) manufacturing(D) to
• If I were you, I ________ to talk to him.(A) go (B) will go(C) would have gone (D) may
• 大型量販店通常與銀行合作發行聯名卡，會員卡友在賣場內刷卡，享有銀行相關的優惠辦法。此一合作方式是屬於哪一種通路系統？(A)水平行銷系統(B)管理式垂直行銷系統(C)契約式垂直行銷系統(D)所有權
• 1。要使齒輪傳動時壓力角一定，則齒輪曲線應採用 ______。
• 進行品質評估時，餐廳食物口味是屬於哪一種品質類型？(A)搜尋性品質 (B)經驗性品質(C)信任性品質 (D)有形性品質
• 下列哪一個銷售促進方式是屬於非價格促銷？(A)折價券 (B)買一送一 (C)折扣 (D)買千折百
• There are thunderstorms this afternoon. Don’t forget to bring an ___________ with you.(A) earpho
• ________ no specific treatment of Ebola virus infection, and the fatality rate can be up to 90%.
• 消費者決策歷程中可能出現認知失調現象，請問此現象主要發生於哪一個階段？(A)問題確認 (B)資訊搜尋 (C)方案評估 (D)購後評估
• 牙膏廣告中強調「預防蛀牙」功效，依 Maslow 需求層級而論，是訴求消費者哪一種需求？(A)安全 (B)社會 (C)自尊 (D)自我實現
• Investors buy large amounts of ___________ and hope that the price increases.(A) communities (B)
• Blood ___________ in the body.(A) withdraws (B) fires(C) flies (D) circulates
• When the NT dollar greatly ___________ against the US dollar, prices for many imported goods wil
• It takes someone ________ is as smart as Sherlock Holm to crack the case and solve the crime.(A)
• 分析銷售數據時，比較公司各年度整體銷售表現，以了解銷售為增加、降低或維持平穩，稱為何種分析？(A)趨勢分析 (B)週期分析 (C)季節性分析 (D)隨機因素分析
• The kind woman took the lost brother and sister in and made sure they had something ________.(A)
• There were two teachers - one was tall and ___________ was short.(A) another (B) the another(C)
• The president was worried and ___________ us what to do.(A) asked (B) asks(C) ask (D) asking
• (A) imagine (B) support (C) include (D) impress
• About two- ___________ of the students are happy with their college life.(A) fifth (B) fifths(C)