問題詳情
29.產品線過度延伸，行銷人員未能做好市場區隔，容易導致什麼問題產生？
(A)自我蠶食(cannibalization)
(B)品牌稀釋(brand dilution)
(C)品牌聯想(brand association)
(D)品牌延伸(brand extension)
(A)自我蠶食(cannibalization)
(B)品牌稀釋(brand dilution)
(C)品牌聯想(brand association)
(D)品牌延伸(brand extension)
參考答案
答案：A
難度：簡單0.774718
統計：A(619),B(165),C(7),D(8),E(0)
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