問題詳情

▲ 閱讀下文，回答第 21 − 25 題    We are always being bombarded by advertisements asking us to buy a product or serviceor support a person or cause. But a lot of us fail to realize the enormous amount of talentneeded to make really great advertisements. In her 213-page book, The Idea Writers, TheresaIezzi conveys the genius that goes into making great ads, in layman’s language.    One of the most important takeaways from the book is that advertising masters do not lookat an ad as an ad. For them, it is more about providing an experience that the viewer wouldconsider useful, entertaining, and beautiful, even as the ad works for the brand. This approachis easy to understand when one considers that the average consumer faces as many as 5,000 admessages per day. So, ads should be about providing a great experience.    But Iezzi quickly reminds us that it is not all about the “juiciness” of the ad; great ads areabout engaging people honestly. She mentions that gurus like Tim Delaney and Ogilvy stressthat we have to begin with the belief that people are smart. The message should not just comeacross as sincere but should be sincere.    Even after the viewer has digested the message, the process is not over. Great messagesspread quickly to millions of people. In other words, will the ad go viral? Understanding whatmotivates a person to pass the ad around, whether it is through Facebook, YouTube, orsome other media, is of importance. Ed Robinson, founder of The Viral Factory, explains in  Iezzi’s book, ads that motivate people to spread them express a human truth, evoke a strongfeeling of newness, and help a group of people express themselves. Iezzi has many othersuggestions and tens of examples. A book meant for the common person, The Idea Writersuncovers the process behind award-winning advertisements.
21. According to the passage, what do many people not know?
(A) The enormous amount of finance needed to make an ad.
(B) The importance of purchasing products and services.
(C) The kind of skills it takes to make a great advertisement.
(D) How many advertisements we are bombarded by each day.

參考答案

答案：C
難度：適中0.538462
統計：A(0),B(1),C(7),D(2),E(0)

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