問題詳情

四、閱讀測驗【請依照段落上下文意，選出最適當的答案】    If the Kraft-Unilever deal were to happen, it would combine consumer staples like Hellmann’s mayonnaise with HeinzKetchup, among other brands. The world’s grocery carts could soon be filled with more and more products from one globalcolossus. Food, beverage and consumer-goods companies have been seeking merger partners to obtain greater scale andefficiencies as consumers, particularly younger shoppers, eschew the boxed and jarred foods of their parents’ generation.Now, one such recently merged giant, Kraft Heinz, has set its sights on the biggest target to date: Unilever, the home of Dovesoap and Axe body spray, Ben & Jerry’s ice cream and Hellmann’s mayonnaise. Kraft Heinz disclosed on Friday that it hadmade a $143 billion takeover offer for Unilever. If completed, it would be the largest cross-border merger since the Britishwireless provider Vodafone’s $183 billion acquisition of Mannesmann of Germany in 2000.    Unilever said it had spurned the offer, which it said “fundamentally undervalues” the British-Dutch company. Still, thatis not expected to end the matter. Pressed by growing competition from upstarts and changing consumer habits, food andconsumer-goods giants will have little choice but to seek deals. And 3G Capital, the Brazilian investment firm that boughtHeinz, then Kraft just two years ago, has the resources and the good will of Wall Street to continue to pursue Unilever. It alsohas the support of Warren
(E) Buffett, who has previously collaborated with 3G and is expected to provide financing in anydeal with Unilever.    A combination of Kraft Heinz and Unilever would create an empire of hundreds of household names, with more than$82 billion in sales. Kraft Heinz’s geographic strength in North American packaged-food sales would complement Unilever’sstronger sales in Europe, Latin America, the Middle East and parts of Asia. Kraft Heinz executives have said they really wantto develop and have an international platform for those Kraft Heinz brands, and Unilever would give them that internationalplatform to get those brands out overseas.
21. Which of the following is the main idea of the passage above?
(A) Kraft Heinz planned to acquire Unilever.
(B) Unilever was negotiating for a higher offer.
(C) Kraft Heinz was taken over by 3G Capital.
(D) Unilever was expanding overseas, particularly to Europe.

參考答案

答案：A
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

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