Retail Planning (Scenario)
Mr. Tyler Nall is president and CEO of a retail chain that is about to begin operations in numerousmajor cities across the United States. The stores will sell home furnishings that are consideredmoderately priced for the average-income buyer. During the last few months he has been working tolay out directions for the managers of the stores. Mr. Nall and his vice presidents have decided thateach store should have sales equal to or greater than $100 per square foot per day. To attract anadequate number of customers, the store should be well maintained both inside and out.

29. The statement that all stores should be well maintained both inside and out is an example of a________.
(A) financial goal
(B) directional plan
(C) social goal
(D) specific plan