問題詳情

請依下文回答第 46 題至第 50 題：Next time you watch a digital ad in a mall, be aware that the ad could be watching you! Small cameras and specialsoftware are installed in the ad’s screen. They track who is looking at the ad and for how long. The software works outage and gender before serving up an ad specifically for that demographic. Men are shown razor ads, women can seecosmetics ads, and teens can learn about the latest video games. This targeted advertising creates a personalized digitalcity for consumers. Some people don’t like it, though.In Germany, a supermarket chain used loyalty cards implanted with RFID tracking chips to learn about itscustomers’ shopping habits. The chips let the store know customers’ purchasing histories and even their movementsinside the stores. The chips were removed after people complained their privacy was being invaded. These newtechnologies are raising red flags about how far companies are willing to go to make a profit. Consumers have no ideawhen they’re being watched, and there’s no regulation in place to deal with these practices. Privacy campaigners urgecompanies to tell consumers what details are being collected, how it is done, and why. Even though it is meant to makedata-analyzing convenient, the spying ends up being a little creepy.
46 What do many digital ads in malls now do?
(A) Target specific people.
(B) Advertise special deals in stores.
(C) Show ads for screens and cameras.
(D) Feature consumers in the ads themselves.

參考答案

答案：A
難度：適中0.532787
統計：A(130),B(29),C(39),D(46),E(0)

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