問題詳情

How much is a user’s online data worth?Last year, Facebook generated about $19.5 billion in U.S. and Canada ad __14__ from itsaverage monthly active users of more than 235 million, working out to about $82 each. __15__that amount back, applying things like expenses and taxes, and the value of their data per useris about $20.72.Facebook users, __16__, seem to have no idea they are worth so little. When about 500users were asked by the venture capital firm Loup Ventures of Minneapolis about that, about aquarter responded with less than $25. The most popular response, more than four in 10, was$500 or more.Doug Clinton, the managing partner in Loup, thinks that by putting a big number on thevalue of their own data, Facebook’s users are once again saying how angry they were at havingfound out their personal profile had been used in a way they would never want. So what’s theirprivacy worth? It’s priceless.What to do about their data privacy isn’t obvious, either. Facebook rolled out changes toits privacy settings after the scandal erupted over user data being __17__ by CambridgeAnalytica. But Clinton found out what a hassle managing settings can be.“I was 10 minutes in, and I was probably 10 percent of the way through the process offiguring out how to manage my data,” Clinton said. “To do it well, and this is just on Facebook,it’s probably an hourlong-plus project.”Just one in 10 respondents to Loup’s survey said they’d spend more than 20 minutes__18__ the privacy settings. The most popular answer was, __19__, zero minutes.第 3 頁，共 13 頁If people don’t even want to think about their privacy settings, one thing for Facebook todo, Clinton suggested in our conversation, is to make more of the __20__ privacy choices“closed” rather than open. Let consumers choose if they want to share more about themselvesto help Facebook provide better ads, videos and other material.Of course, he also noted that people insist their privacy be completely protected even asthey use Facebook to blast out photos and lots of very personal details all over the world.If anybody understands the curious ways of Facebook users right now, you would assumeit has to be Facebook’s executives. It remains to be seen what they may do next with thoseinsights.
14.
(A) respite
(B) subsidy
(C) juggernaut
(D) revenue

參考答案

答案：D
難度：簡單0.875
統計：A(0),B(1),C(0),D(7),E(0)

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