問題詳情

第一篇： 　　Starbucks’ brand strategy can be best captured by its “live coffee” mantra, a phrase that reflects theimportance the company attached to keeping the national coffee culture alive. From a retail perspective, thismeans creating an experience around the consumption of coffee, an experience that people could  31  intothe fabric of their everyday lives. 　　There are three components to this experiential branding strategy. The first component is indeed thecoffee  32  . Starbucks prices itself on offering what it believes to be the highest-quality coffee in theworld. To  33  its exacting coffee standards, Starbucks controls as much of the supply chain as possible,as well as the distribution to retail stores around the world. The second brand component is service, or whatthe company sometimes  34  as “customer intimacy.” The third component is atmosphere. Starbucksbelieves that people come to Starbucks for coffee, but  35  is what makes them want to stay. For thatreason, Starbucks has seating areas to encourage lounging and layouts that were designed to provide anupscale yet inviting environment for those who want to linger.
31.
(A) intrude
(B) weave
(C) incubate
(D) evacuate

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