問題詳情

第二部分：【閱讀測驗 2 篇，四選一單選選擇題 10 題，每題 2 分，合計 20 分】 第一篇：     It’s no secret that people like to finish things; there’s something deeply and inexplicably satisfying aboutcrossing the last item off a to-do list or acquiring the final piece of a collectible set. But just how far are peoplewilling to go to achieve “completeness”? A recent research investigated whether it’s possible to harness thisdesire to motivate people in specific ways. In a series of studies, researchers used visual cues and verbaldescriptions to artificially reframe individual items, from donations to tasks to gambles, as cohesive but otherwisearbitrary groups. Then, the effect of such was measured on people’s effort levels and completion rates, and foundthat behavior changed in significant and meaningful ways, in particular how they generally feel the need to finishup something.     In an online experiment, researchers showed one group of study subjects images of one, two, or three loosebeers with no product packaging, and then asked how many additional bottles they’d want to buy. Most saidthey’d purchase either nothing more or the number needed to add up to six, representing a traditional six-pack.Researchers discovered, because they were uncomfortable leaving the case incomplete and felt it would be thebest if they can buy a complete set. The conclusion is that organizations can fairly easily shift consumers’ go-toquantity for purchases with a simple tweak in product packaging.    People frequently encounter tasks with no obvious stopping point, prompting the question: “How much isenough?” How many items should we buy? How many friends should we refer? How many times should wedonate? Companies may want to consider finding a sweet spot for engagement and setting that as a point of“completion” for purchase. It is highly likely that many people won’t be able to resist their desire to finish.Designing products and packaging by this desire allows companies to generate more sales.
11. Which of the following is the main idea of the passage above?
(A) Researchers always need to complete their research.
(B) People’s behavior of completion can be used to promote sales.
(C)Businesses should sell more products to customers by promotion.
(D) Product packaging aims to attract customers’ attention.

參考答案

答案：B
難度：困難0.382353
統計：A(7),B(13),C(4),D(10),E(0)

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