問題詳情
15. 百貨公司常將 100 元的產品定價為99 元，使顧客感覺較便宜而產生購買慾望，請問這是何種定價策略﹖
(A) 奇數定價策略
(B) 差別定價策略
(C) 折讓定價策略
(D) 促銷定價策略
(A) 奇數定價策略
(B) 差別定價策略
(C) 折讓定價策略
(D) 促銷定價策略
參考答案
答案：A
難度：非常簡單0.924352
統計：A(1283),B(18),C(12),D(27),E(0) #
個人：尚未作答書單：影響消費者行為因素
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