問題詳情
13. 為使利潤極大化，並保護市場佔有率，在以下那一個產品生命週期階段需採行品牌和型式多樣化、迎戰或勝過競爭者的定價、建立更密集的分配通路、強調產品差異和利益的廣告及增加促銷等行銷策略﹖
(A) 導入期
(B) 成長期
(C) 成熟期
(D) 衰退期
(A) 導入期
(B) 成長期
(C) 成熟期
(D) 衰退期
參考答案
答案：C
難度：簡單0.771067
統計：A(50),B(270),C(1098),D(6),E(0) #
個人：尚未作答書單：影響消費者行為因素
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