問題詳情

第二篇： Market segmentation is about classifying groups of consumers who behave differently in response to a marketingstrategy. Their behaviors are viewed as similar within a segment and different 36 segments. Much of strategicdecision making is devoted 37 deciding which products markets to invest in. Several decisions need be made.What products will be offered? How will they be positioned in the marketplace? Who will be the target customers?How price 38 are the customers? In both new product design 39 existing product modification, the mostimportant thing is to consider the benefits required by customers. In recent years, higher incomes and higher educationlevels have produced customers with more sophisticated tastes and lifestyles. 40 , their benefit requirements forthe products they purchase have become more diverse. Furthermore, new media and technologies have emerged. Theyhave enabled manufacturers to customize their products to meet the requirements of smaller segments.
36.
(A) during
(B) about
(C) across
(D) from

參考答案

答案：C
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

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