問題詳情

B.What colors have you chosen for your marketing materials? While visual appeal is an important consideration, your colorchoices could be sending a specific message to the people who view them. You'd be wise to consider color psychology whendesigning your marketing materials. Be it business card, brochure, website, posters or other material, you'll be making color choices.Colors not only enhance the appearance of the item but also influence our behavior. You will do well to consider the impact that thecolors you use will have on your target audience.     For instance, have you noticed most fast food restaurants are decorated with vivid reds and oranges? It's no accident that thesecolors show up so frequently because they encourage diners to eat quickly and leave , and that's exactly what fast food outlets wantyou to do. It's also no accident that you see lots of reds and blacks on adult websites. These colors are thought to have sexualconnotations. In luxury web site such as Jaguar, black (sophistication) and silver (prestige) are predominate colors because itmarkets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle. Ever notice that toys,books and children's websites usually contain large blocks of bright, primary co lors? Young children prefer these colors and respondmore positively than they do to pale or soft blends.
60. According to the passage, what colors suggest being successful and wealthy?
(A) black and red
(B) black and silver
(C) blue and yellow
(D) red and orange

參考答案

答案：[無官方正解]
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

內容推薦

內容推薦