問題詳情

四、閱讀測驗【請在下列各題中選出最適當的答案】 第一篇：   Every so often a company comes along and executes on a business plan so simple that it leaves thousands ofwould-be entrepreneurs on the sidelines asking one shared question, “Why didn’t I think of that?” Warby Parker, ahigh-end eyewear retailer, is one of those companies. Since 2010, the company has disrupted a monopolisticcompany with 60-80% market share in the U.S. and become an inspiration for other aspiring businesses. Part of itssuccess could be traced to its pricing model.   In 2010, Warby Parker entered the eyewear market, which was being dominated by the overlord of eyewear,Luxottica. Luxottica owns an array of brands like Oakley and Ray-Ban and their retail banners include the likes ofLensCrafters, Pearle Vision, and Sunglass Hut. Its huge market share had allowed Luxottica to basically control theprice of designer eyewear and take huge profits. But by setting the price bar so high ($500 for a pair of glasses?Seriously?), Luxottica gave plenty of room for competitors to move into the market. In order to make a serious playin the eyeglass industry, Warby Parker needed to answer the question as to why glasses cost so much?   Through research Warby Parker found that most brands didn’t design or manufacture their own glasses; thesebrands sold those rights to huge companies like Luxottica. And that’s where the prices of eyewear were inflated. Bydeciding to design and manufacture their own glasses, Warby Parker was able to drastically reduce the price of itsproduct. Basically, they cut out the middleman. As a result, the vast majority of Warby Parker glasses sells for areasonable rate of $95. (Titanium frames are $145.) Beyond offering better prices, Warby Parker strategically uses auniform pricing system that comes as a relief to overwhelmed consumers.    This idea of vertical integration is far from new, but it has been extremely effective. By internally handlingprocesses that were typically outsourced, Warby Parker was able to control price. As a result, Warby Parker hasbeen extremely successful in an industry where its competitors had previously felt very comfortable. As of April2015, Warby Parker was valued at $1.2 billion.
31. What is the passage mainly about?
(A) How one business model works.
(B) Market share of eyewear products.
(C) Vertical and horizontal integration.
(D) Monopolies and their business strategies.

參考答案

答案：A
難度：非常困難0
統計：A(0),B(0),C(0),D(1),E(0)

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