問題詳情

三、文意選塡(10%)      Wrigley’s chewing gum was actually developed as a premium to be given away with other products rather than as a primary product for sale. As a teenager, William Wrigley Jr. was working for his father in Chicago —51— soap that had been manufactured in his father’s factory. The soap was not very popular with merchants because it was —52— at five cents, and this selling price did not leave a good profit margin for the merchants. Wrigley —53— his father to raise the price to ten cents and to give away cheap umbrellas as a premium for the merchants. This worked successfully, confirming toWrigley that the use of premiums was a(n) —54— sales tool.     Wrigley then established his own company; he was a —55— of soap. He gave baking soda away as a premium and used a cookbook to promote each —56—. Over time, the baking soda and the cookbook became more popular than the soap, so Wrigley began a new operation selling baking soda; he soon decided —57— chewing gum. Once again, when Wrigley realized that demand for the premium was  —58— than the demand for the original product, he created the Wm. Wrigley Jr. Company to produce and sell chewing gum.      Wrigley started out —59— two brands of gum, Vassar and Lotta Gum, and soon introduced Juicy Fruit and Spearmint. The latter two brands grew in popularity, —60— the first two were phased out. Juicy Fruit and Spearmint are two of Wrigley’s main brands to this day. 
(A) wholesaler
(B) stronger
(C) effective
(D) on
(E) selling(AB) with(AC) priced(AD) while(AE) convinced(BC) deal
51

參考答案

答案：E
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

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