問題詳情

四、閱讀測驗【請在下列各題中選出最適當的答案】    Retailers have spent millions of dollars researching and refining the layouts of their stores, all with the goalof getting the most profitable items in your shopping cart. For instance, you can bet that the products placed ateye level on the shelves are those that give the highest profit margin to the store; by contrast, if you have to benddown or ask for assistance to reach a product, it’s probably not as profitable.    Another strategy revolves around the fact that most of us are right-handed (over 88 percent), and thus willreach for things with our right hands. So you’ll see eye-catching displays to the right of the store entrance,offering high-margin products, or items they want to get rid of quickly.    If you want to avoid falling into either of these traps, go against the flow. Veer left, and look to the top andbottom of the shelves. You’ll find better deals there.    Another trick retailers tend to play is to end every item with a 9. They do it for a very good reason.        The difference between $199.99 and $200 is not just one cent. It’s a psychological trick that somehowmakes the first price way more attractive than the second. Psychologists believe that as consumers, we pay muchmore attention to the dollars than the cents.    And specifically, the first digit in the price also matters. We look at the 1 and think “oh good, we’re stillunder $200.” Well, yes: By a penny. But the second it jumps into the $200 category, it’s between $200 and $300.That’s a significant jump in our heads, even though on paper it’s only a jump of one cent.    Strangely, it works even when the price is raised to end in a nine. This test revealed that when a store raisedthe price of a dress from $34 to $39, sales of the item went up by one-third! So look carefully at the prices, andmentally note your $199.99 purchases as over $200. They will be after tax, anyway (except in a few states).
46. What is the main idea of this passage?
(A) Retailers tend to spend a lot of money doing research on the layout of the stores.
(B) Retailers use a lot of measures based on physical and psychological studies to increase their profit.
(C) Shoppers must be careful when they decide to buy anything with a price tag which ends with a 9.
(D) Retailers know that consumers will pay much more attention to the dollars than the cents.

參考答案

答案：B
難度：適中0.686747
統計：A(46),B(285),C(47),D(37),E(0)

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