問題詳情
47.請問消費者涉入程度高，品牌間差異不大的產品，雖產品單價不一定很高，但隱含社會性風 險大時，此為下述何種購買決策？
(A)複雜型決策
(B)有限型決策
(C)品牌忠誠型決策
(D)遲鈍型決策
(A)複雜型決策
(B)有限型決策
(C)品牌忠誠型決策
(D)遲鈍型決策
參考答案
答案：C
難度：適中0.61784
統計：A(185),B(206),C(755),D(76),E(0)
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