問題詳情

Technological advancements have resulted in rapid changes within the tourism industry.Applications of technologies such as VR (Virtual Reality), AR (Augmented Reality) and MR (MixedReality) in tourism have expanded the market and created revolutionary business opportunities. Thesetechnologies can provide remote support to enhance visitors’ travel experience. Microsoft, for example,developed HoloTour to create a whole new travel experience. The tourism industry can communicatewith visitors in several ways: 1) Allow the tourists feel that they are experiencing travel through virtualreality; 2) Tourists can travel through time and space while visiting historical sites such as a Romanarena and connect to history by witnessing the battles from the perspective of the emperor; and 3)Tourism businesses can use AR technology to provide personalized virtual tour guide services inmuseums or other sightseeing spots.代號:4201頁次:8-8From the perspective of the tourism industry, big data plus travel technologies means huge businessopportunities. Mobile devices, social media, and government or commercial databases have contributedto the accumulation of massive volumes of data. In 2011, with the hope of improving planning and theallocation of tourism resources, the Tourism Bureau of the Ministry of Transportation andCommunications set up a tourism database to obtain information from local governments and upload acommon format to the government’s open platform. The big data database also changes the waybusinesses interact with tourists and supports the development of opportunities for future sightseeing.Like the collaboration between PATA (Pacific Asia Travel Association) and Microsoft, businesses cancollect big data to improve tourism resources, to develop smart sightseeing, and to better serve theircustomers.Another hot topic in travel technology is AI (Artificial Intelligence). By interacting with the film,the sales representative and the customer can arrange travel plans via several virtual assistants throughthe Conversation As A Platform (CAAP) dialogue platform and simultaneously book tickets and hotels.Moreover, AI technology can plan itineraries and recommend items. Tourism businesses can also userobots to provide services to tourists, such as translation or answering questions. Undoubtedly,competent robots will become one of the main salespeople of future sales packages.
76 This article mentions tourism businesses can use robots to provide which of the following services:
(A)language support guided
(B) tour checked
(C) baggage promoting
(D) tourism

參考答案

答案:A
難度:非常困難0
統計:A(0),B(0),C(0),D(1),E(0)

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