問題詳情

（IV）篇章結構（10%）   We can see how the product life cycle works by looking at the introduction of instant coffee. ___51___, and it took several yearsto gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands wereintroduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity).___52___ (stage of decline).    The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies.The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. ___53___. Didyou know, for example, that the backpacks that so many students carry today were originally designed for the military?    Market modification also means searching for increased usage among present customers or going for a different market, such assenior citizens. A marketer may re-position the product to appeal to new market sections.   Another product extension strategy is called product modification. ___54___. American auto manufacturers are using qualityimprovement as one way to recapture world markets. ___55___. 
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參考答案

答案：C
難度：非常困難0
統計：A(0),B(0),C(0),D(0),E(0)

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