問題詳情

( B ) Thomas Watson Jr. told Wharton students in 1973 that good design is good business. Theidea seemed quixotic, silly even. To many people, design still meant the 21 polish of nicerhomes and cleaner graphics. But Watson had earned the right to his belief. The recently retiredIBM CEO was a business oracle, 22 the company tenfold during his tenure by transformingits signature product line. Once 23 the grime of cogs and springs, Big Blue had becomethe face of a new computer age. Watson had always been a pioneering advocate for design. In1953, he recruited Eliot Noyes to reinvent the street-level showroom at IBM’s Manhattanheadquarters. And as IBM transformed, it became 24 with the rise of modernism.Innovation today is 25 linked with design--- and design has been a decisive advantage incountless industries, not to mention crucial tool to 26 commoditization. The easiest isthat design allows us to 27 customer’s lust--- and demand higher prices as a result. Sowhy change? Because good design is very profitable.
21.
(A) artificial
(B) superficial
(C) beneficial
(D) facial

參考答案

答案：B
難度：適中0.444444
統計：A(2),B(4),C(0),D(1),E(0)

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