問題詳情

Advertising affects a consumer’s perception of value by contributing to the symbolic value and the social meaning of a brand. Symbolic value refers to what a product or service means to consumers in a non-literal way. _____47 _____ Otherwise, they would not be brands, but unmarked commodities. Social meaning refers to what a product or service means in a societal context. _____48_____ Often, the product’s connection to a social class shows a need within consumers to move up in class.Researchers have long argued that objects are never just objects. _____49_____ It is important to remember that these meanings often become just as much a part of the product as some physical features. Since advertising is an essential way in which the image of a brand is developed, it influences consumers’ perception of the value of the brand. _____50_____ In other words, if the image of a product is valued by consumers, then consumers will pay to buy the product.
47
(A) Advertising means different things to different people.
(B) In reality, all branded products rely on symbolic value.
(C) For example, social class is marked by products that signify class membership, such as cars, wines, and clothes.
(D) Most people like some of the ads they see or hear, but they don’t like advertising in general.

參考答案

答案：B
難度：適中0.54717
統計：A(9),B(87),C(33),D(17),E(0) #
個人：尚未作答書單：rely on 依賴, 依靠

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