問題詳情
1. 參考團體可區分為成員團體和非成員團體，主要依據為參考群體與被影響者之間是否具有相同的身份。下列敘述何者有誤？
(A)在成員團體中，主要團體與次要團體的差別在於往來的密切程度
(B)影歌星、運動員等是許多消費者的仰慕團體，因此常受邀擔任廣告代言人
(C)意見領袖是指在團體內，對某項產品有深入的認識，並且對別人有影響力者
(D)熱愛唱歌的朋友成立的歌友會，屬於一種非成員團體
(A)在成員團體中，主要團體與次要團體的差別在於往來的密切程度
(B)影歌星、運動員等是許多消費者的仰慕團體，因此常受邀擔任廣告代言人
(C)意見領袖是指在團體內，對某項產品有深入的認識，並且對別人有影響力者
(D)熱愛唱歌的朋友成立的歌友會，屬於一種非成員團體
參考答案
答案：D
難度：簡單0.8
書單：沒有書單，新增
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