問題詳情
23.印表機製造商常對印表機採低價策略 ,而對印表機之耗材如墨水夾或碳粉夾採高架策略,這種定價方式稱之為
(A)後續產品定價法(captive product pricing)
(B)產品線定價法(product line pricing)
(C)組合產品定價法(product bundle pricing)
(D)副產品定價法(by-product pricing)
(A)後續產品定價法(captive product pricing)
(B)產品線定價法(product line pricing)
(C)組合產品定價法(product bundle pricing)
(D)副產品定價法(by-product pricing)
參考答案
答案:A
難度:適中0.584615
統計:A(152),B(1),C(37),D(41),E(0)
內容推薦
- 消費者在購買不熟悉、吊貴且不常購買的產品或服務時,最有可能採取:(A)例行決策 routine decision(B)有限決策 limited decision(C)廣泛決策 extensive
- 有關「需要」的敘述,下列何者正確?(A)needs是指人類的基本需要(B)wants是指有購買力來支持的需要(C)demands是指經由文化背景及人格的陶鑄所表現出的需要 (D) desices是
- 下列何者在採納新產品的時問上是最早的?(A) 早期採納者:early adopter(B) 早期大眾:early majority(C) 創新追求者:innovators(D) 晚期大眾:lat
- 當台灣電力公司在夏季呼籲大眾節約用電時,台電所從事的是:(A)社會行銷 societal marketing(B)反行銷 demarketing(C)善因行銷 cause-related mark
- 產品包包裝(package)是產品不可或缺的一部分。請問下列何者是包裝所具有的功能 (A)容納和保護產品 (B)區分和辨識產品 (C)促銷產品(D)降低成本
- 「影印100張,每張1元;500張以下,每張0.9元:500張以上,每張0.8元,這種作法稱為(A)現金折扣(B)季節性折扣(C)上架費 (D)數量折扣
- 求 102 到 2013 之間,個位數字為 7 的正整數共有幾個?(A) 190 (B) 191 (C) 192 (D) 193
- 在產品的購入成本或生產成本上加上某一標準加成比率,以得到產品的價格,這種定價方式屬於(A)成本導向的定價方法(B)競爭導向的定價方法(C)顧客導向的定價方法(D)維持現狀導向的定價方法
- 當一個企業資源有限時,最適合採取下列何種行銷策略?(A)無差異化行銷 undifferentiated marketing (B)大量行銷 mass marketing (C)集屮行銷 conc
- 下列何者不是一個有效的市場區隔所必須滿足的準則?(A)足量性substantial(B)可衡量性measurable(C)可理解性comprehensible(D)可接近性accessible
內容推薦
- 效果層級模式包括:喜歡知曉信服偏好了解購買等六個層級 爲何?(A)213546(B)143625(C)154236(D)251436
- 某族群身高第5百分位數為158公分,該族群有多少人的身高矮於158公分?(A) 1%(B) 5%(C) 50%(D) 95%
- (A)by(B)on (C)with (D)in
- (A)that (B)ever since (C)while (D)since
- (A)acknowledged (B)to acknowledge (C)acknowledging (D)acknowledge
- (A)to take (B)take (C)taken (D)taking
- (A)project (B) proposal (C) progress (D) approach
- Today, the emphasis on opportunity makes homesickness a secret. Yet one study found that Mexicanimmi
- (A)over (B) across (C) through (D) into
- (A)for (B) through (C) to (D) by
- (A)have remained (B)remained (C)to remain (D)remaining
- (A)while (B) as (C) but (D) also
- (A)reported (B) removed (C) recharged (D) reissued
- The city of Toledo, Ohio, in a pilot project, is adopting so-called "green infrastructure"
- (A)overwhelm (B) succeed (C) overcome (D)prevail
- Researchers say that highly trained dogs are able to reliably sniff out lung cancer in human breath.
- Which of the followings is a type of assessment done at the end of a course where the focus is on
- (A)In (B) To (C) For (D) With
- (A)landscape (B) landscaping (C) landscaped (D) to landscape
- (A)lessened(B)cured (C)lightened (D)restored
- (A)for (B) to (C) of (D) about
- What does validity in language assessment refer to?(A)The consistent measurement tools.(B)The ext
- Quantitative easing (QE) is an unconventional monetary policy used by central banks to stimulate the
- (A)authorize (B) permit (C) approve (D) empower
- (A)not at all (B) at all (C) above all (D) after all