問題詳情

Digital technology brought immense changes in the
behavior and mindset of consumers, requiring businesses
and retailers to learn and embrace new ways of serving
their customer base. Consumers no longer perceive online
and offline shopping as two isolated experiences; whether
it’s searching on a website or browsing shops at a
department store, customers treat both experiences as
legitimate shopping experiences. Therefore, it’s crucial for
traditional businesses to be able to extend their storefronts
using digital platforms in order to reach their customers
where they actually do their shopping.
One of the major changes in today’s customers is that
they no longer rely on salespeople to inform them about a
product; rather, customers nowadays are accustomed to
doing their own research about a product before they make
a purchase selection. The Internet provides customers with
the ability to make sure they are getting the maximum value
out of every dollar spent. Taking this into consideration,
traditional businesses should use online platforms in order
to facilitate and play an active role in a customer’s online
research process, thereby influencing a customer’s decision
making process at its most crucial stage.
As digital technology integrates itself deeper into our
modern world, retailers who are able to harness the power
of technology are benefitting greatly from the new
possibilities. From the customer’s perspective, a business
that successfully utilizes and integrates technology into its
shopping experience is a business that speaks its language
and knows what the customer wants.

47. According to the passage, what is one of the major changesrelated to shopping and caused by digital technology?
(A) There is now a greater selection of products because ofdigital technology.
(B)There are now lower prices because of digitaltechnology.
(C) Customers and businesses now have a closerrelationship because of digital technology.
(D) Customers are now using digital technology in order tomake shopping decisions.

參考答案

答案：D
難度：適中0.605263
統計：A(14),B(5),C(11),D(46),E(0)

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