問題詳情

V. 閱讀測驗: 10%In 1974, Yuko Shimizu introduced a round-faced cat with a bow on her head and the wordhello above her face. This first appearance of Hello Kitty started an unprecedented Kitty crazethat still continues worldwide. Today, the Hello Kitty logo appears on everything from pens tocars and even airplanes. Fans repeatedly become obsessed with sniffing out rare Hello Kittymerchandise. When 7-Elevens in Taiwan offered a Kitty magnet for every NT$77 spent, peoplehanded over fortunes, attempting to collect the whole set. Why is Hello Kitty so popular? Shewas born in the 1970s in Japan when people were fanatical for anything kawaii, meaning “cute”or “lovable” in Japanese. An important kawaii characteristic is a small mouth. Having beendrawn with no mouth, Hello Kitty was crowned as the very height of cuteness. When theJapanese company Sanrio needed a fresh marketing idea, Shimizu’s creation worked like acharm. Kitty’s adorable face appeared on children’s merchandise, and soon the company wasswamped with product requests from teenagers and adults. Kitty remains a global phenomenon;even famous people like Drew Barrymore carry Kitty products.This November 1st, despite turning 39 years old, Hello Kitty remains not only the definitionof “cute” but also one of the most profitable icons ever. Her products account for over $5 billionin sales yearly! However, making money isn’t the only motivation behind everyone’s favoriteKitty. Sanrio wants their products to bring people together. According to Sanrio’s CEO, ShintaroTsuji, “We wanted to make goods which people want to send to somebody else as a gift.” In thisway, he continues, “Goods are for social communication, and Hello Kitty speaks from the heart.”Die-hard Hello Kitty fans love the pure innocence of her bubble face. Some say the simplicity ofher image allows her to reflect any personality trait the viewer chooses. They also love the storythat surrounds Hello Kitty: her favorite food is her mom’s apple pie and her cute boyfriend isDear Daniel. Collecting Hello Kitty items is a fun hobby for both the young and the old. Aroundthe world, people can’t get enough of Hello Kitty because she is just so kawaii.
71. How did Hello Kitty first become famous?
(A) A company used her to advertise products.
(B) She was a character in a popular comic book.
(C) She was a logo of a chain convenient store.
(D) The Japanese use her as a communication tool.

參考答案

答案：[無官方正解]
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

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