問題詳情

(2)If you have been paying attention to the battle between Samsung and Apple, you might have noticed that Samsung used to be rather quiet about the lawsuits Apple filed against the consumer giant. Apple filed in multiple countries including Germany where the court ruled against Samsung and banned the direct sale of the new Galaxy Tab 10.1 tablet in the country. The court said the design too closely resembles Apple’s iPad 2. Samsung quickly appealed the decision, of course. The court’s decision seems to have triggered a new attitude at Samsung. That new attitude is angry and now they are not being so quiet, or as Lee Younghee, head of global marketing for mobile communications for Samsung said, “We’ll be pursuing our rights for this in a more aggressive way from now on.” Samsung has filed their own lawsuits against Apple claiming they are infringing on patents that they hold in wireless technology. The legal battle has spread to 10 countries from the US to of course, Germany.The difficult part of this battle is that Apple is a huge customer for Samsung since they are the largest memory storage manufacturer and other products such as LCD screens that are a part of Apple products. If you compare the Samsung’s Galaxy S and the Apple’s iPhone 4, it’s easy to see why Apple has picked this fight but, is there more to this battle? If you map out the digital media landscape, you will notice that Apple has yet to truly capture one area, the living room. Samsung, on the other hand, not only resides in your living room, but they have your kitchen and even your laundry room. Combining this with wireless tablets and phones able to run multi-media apps, games, music and movies, Samsung is positioned to be the single most dominant factor in the industry. With Wi-Fi connections between these devices, you can get a notification on your TV from the dryer telling you the clothes are dry or operate your microwave from your phone so dinner is ready by the time you get home.If Samsung were to make some strategic acquisitions and key partners in the content distribution space, they could very well become a more compelling consumer value proposition down the road. There is a love affair with Apple, but a solid consumer proposition that extends across multiple areas of people’s life can be cause for divorce from even the likes of Apple. If Apple delivers a 52-inch iPad into living rooms in the near future, you will see this battle heat up even more.
50. According to the passage, what is Samsung’s current attitude toward the lawsuits filed by Apple?
(A) They are quiet and dare not take any action.
(B) They are furious and will defend their rights.
(C) They are patient and tend to ignore the lawsuits.
(D) They are aggressive and will negotiate with Apple.

參考答案

答案：B
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

內容推薦

內容推薦