問題詳情

     Advertising is defined in Webster's dictionary as “the action of calling something to the public attention especially by emphasizing desirable qualities to 61 a desire to buy.” Advertising is a mass-mediated communication. For communication to 62 advertising it must be: 1) paid for; 2) delivered to an audience via mass media, and 3) persuasive. To be persuasive or effective the advertisement must communicate to the audience the message it wants to relay. 63 , for example, the advertisement is trying to sell a certain product then it must persuade the audience that for whatever functional or emotional reason they need to purchase the product. Slogans and jingles sell products and 64 famous faces. Once the brand loyalty is established, customers can’t help 65the same brand of products in their lifetime.
61.
(A) arouse
(B) raise
(C) rise
(D) arise

參考答案

答案：B[無官方正解]
難度：簡單0.714286
統計：A(0),B(10),C(0),D(4),E(0)

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