問題詳情

第二篇：For a moment, Toyota Motor CEO Akio Toyoda sounded a lot like an executive from Detroit. Motown brasswhined for years about how a cheap yen made Japanese exports hugely profitable. Now that a weak dollar andstrong yen are hammering Toyota’s profits, Toyoda said in a recent speech, the exchange rates and economicweakness could force Toyota’s “capitulation to irrelevance or death.”If he sounds melodramatic, you’ll have to cut the new CEO some slack. In October, Germany’s Volkswagenpassed Toyota in global sales, a fleeting victory for VW but also a sign of Toyota’s slipping dominance. Toyoda isalso wrestling with an ugly recall in the U.S. involving sudden acceleration in multiple models, underused plants inJapan, and weak earnings that have forced him to cut, among other things, Toyota’s once-sacred research anddevelopment budget. “The company is in a big storm,” says independent auto industry analyst Maryann N. Keller.“Toyota is facing multiple structural problems at the same time.”Take the run-up in the yen. When the currency traded between 100 and 110 to the dollar, Toyota’s exports tothe U.S. were hugely profitable. But every one-yen fall costs the company $400 million a year. In the first half ofits fiscal year, which ended Sept. 30, the strong yen has cost Toyota $3.6 billion. It’s a big reason why Toyota lost$1.5 billion in the first half.
46. Which of the following is the best title for the above passage?
(A) Toyota Filing for Bankruptcy.
(B) Toyota vs. Volkswagen.
(C) Toyota Dragging Down the Yen.
(D) Toyota Stuck in Crisis.

參考答案

答案：D
難度：適中0.543689
統計：A(5),B(9),C(27),D(56),E(0)

內容推薦

內容推薦