問題詳情

四、閱讀測驗Hello, and welcome to Business Talk. This month we’re looking at the role of ethics in business. According toRichard Reed, co-founder of Innocent Drinks, the company behind award-winning fruit-based smoothies, ethicsare fundamental to the company’s success. Innocent says that, as well as making money, the objective is always toleave things a little bit better than it finds them, an inspiring way to approach business.So, how did the success of Innocent all begin? Innocent was founded back in 1998 by Richard and twofriends from Cambridge University. They decided to set up a business together and spent £500 on fruit to makesmoothies to sell at a music festival.A sign above their stall said ‘Should we give up our jobs to make these smoothies?’ They asked people to puttheir empty bottles in one of two bins marked ‘Yes’ and ‘No’. At the end of the festival the ‘Yes’ bin was full, sothey went into work the next day and resigned.Innocent continues to innovate and the product range now consists of vegetable pots and other healthy, naturalproducts as well as smoothies, and the company is constantly working on new lines. Innocent sells to over 10,000retailers in 13 European countries, and its market is constantly growing.So what is it that makes Innocent an ethical company? Apart from only using packaging that can be recycled,it uses only 100% natural products and each year gives 10% of its profits to charities in the countries where its fruitcomes from.Innocent wasn’t the first company to tap into the fruit market, but it was one of the first. It’s always importantto be different from the competition and, with Innocent, the combination of ethics and clever marketing is a recipefor success.
46. What are the two important factors that make Innocent successful?
(A) Certificates from Cambridge University and the fruit market.
(B) Smoothies and European market.
(C) Ethics and clever marketing.
(D) Vegetable pots and healthy products.

參考答案

答案：C
難度：適中0.666667
統計：A(11),B(39),C(226),D(49),E(0)

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