問題詳情

七、閱讀測驗（5%）In the past, marketing (行銷) was simple. Big companies would advertise their products on TV, radio, or in newspapers to attract people. However, new technologies have created many new ways of advertising; therefore, companies can better reach their possible customers.The first thing is by word of mouth. Though the effect (效果) of word of mouth has been proved a long time ago, today’s technology makes it more popular in today’s advertising. For example, when people buy good products, they may post messages about them on the Internet. Since these messages can be read by thousands of people, the products may soon become well known and draw lots of people. This is really great for small companies since they don’t need to pay a lot for advertising. Another way is through cell phones. Companies have sent text messages to advertise their products. This is a quick and easy way since most people today use cell phones. Imagine you are driving. As you pass your favorite store, you receive a text message that says “shoes with 30% off.”With today’s new technologies, we can expect there will be amazing marketing plans in the future. And it will be easier for us customers to get the product information and buy the products we want.
66. According to the passage, products were advertised in the past through ________.
(A) TV or radio
(B) newspapers or magazines
(C) word of mouth
(D) all of the above

參考答案

答案：A[無官方正解]
難度：適中0.6
統計：A(3),B(0),C(0),D(2),E(0)

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