問題詳情

第二篇：    With the plethora of payment options, greater security and improved delivery, 96 percent of adults withinternet access and a bank account now shop online, which is almost the entire customer base. Online shopping isnow as popular as shopping in store (or even more so), as customers can save time, avoid the crowds and selectproducts at their leisure without stepping outdoors.    But e-commerce isn’t perfect. It’s not uncommon for people to place an order online only to be disappointedby delayed delivery, or receiving an item that fails to meet expectations. Perhaps they want to ask an extraquestion before clicking the purchase button, or to feel an affinity with your brand. Millennials, in particular,increasingly need to identify with your brand and message, before committing to buy. Experts stated thathumanizing the e-commerce experience will lead to higher sales and improve customer retention. In fact, it’s notjust a good idea; it’s imperative.    With online shoppers notoriously fickle, many business owners find themselves faced with a quandary.How do they take their businesses online without sacrificing their brand’s customer service differentiation,delivered through personal touch? It’s all about creating an online experience that surpasses the customer’sexpectations. Investing in the right technology is a necessary start. A tech-enabled business is the first steptowards building a product or service that is measurable and sustainable. Delivering a superlative user experienceonline means ensuring that your site functions to perfection. It’s imperative that your shopping cart is fast andsecure, your customers aren’t left with any doubts, and there are no broken links or error messages.    In addition, the purchasing experience should be as simple as possible. One of the main reasons for shoppingcart abandonment is forcing users to create a new account or jump through too many hoops in order to complete apurchase. 60 percent of consumers are less loyal to brands after just one poor experience with their website or app.In the evolving world of online e-commerce, customer satisfaction is as much about competitive differentiation asit is about evolving with the times. To provide an exceptional customer experience as well as to keep your onlinebrand strategy focused on the user experience is critical. Only by doing this, can a business execute the ‘human’touch for their product or service. 

16. What is the passage mainly about?
(A) Focusing on distribution to guarantee on-time delivery.
(B) Making online shopping carts as large as possible.
(C)Using the right technology to improve online shopping experiences.
(D) Encouraging customers to create new accounts.

參考答案

答案：C
難度：簡單0.833333
統計：A(1),B(2),C(20),D(1),E(0)

內容推薦

內容推薦