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• 300. 業藉由推銷員通過工廠→批發商→零售商→消費者的路線以推銷產品，謂之：(A) 拉式(B) 推式(C) 傳式(D) 廣式 策略
• 1推挽式放大器可減少 (A)奇數諧波失真(B)偶數諧波失真(C)偶數及奇數諧波失真(D)直流成份失真。
• 下列何者不是行銷組合中之 4P 行銷活動？(A) 產品組合（product）(B) 通路組合（place）(C) 消費者（people）(D) 訂價組合（price）
• 2未來商業之發展會傾向於數位產業的整合，請問下列者不是 3C 的內容？(A) 消費性電子產品(B) 通訊(C) 電腦(D) 通路
• 下列有關現代化商業機能的敘述，何者不正確？(A) 資訊流是資訊的流通(B) 物流是商品的流通(C) 商流是商品的流通(D) 金流是資金的流通
• 2有關「產品」的真義，下列何者為非？(A) 消費者花錢購買的主要不是產品的實體，而是產品帶給人的利益(B) 滿足消費者需求的是「有形產品」(C) 產品包含有形的物品與無形的勞務，同時也包含一些
• 1佛來銘右手定則中，食指所指的方向表示 (A)電流方向(B)電子流方向(C)磁力線方向(D)導體運動方向。
• 2以所販賣的大多數商品而言，下列何者屬於零階通路的商業模式？(A) 電視購物頻道(B) 信用卡型錄郵購(C) 連鎖 3C 賣場(D) 觀光果園
• 2電子商務對行銷理論與實務的影響為：(A) 使價格改變更快速(B) 中間商的減少(C) 消費者較容易得到競爭產品的資訊(D) 以上皆是
• 下列何種商品群必頇具備相當的魅力，諸如齊全性、豐富性、特性化、新鮮感等？(A) 補助商品(B) 附屬商品(C) 刺激商品(D) 主力商品

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