Conflicting Opinions (Scenario)
The two vice presidents of a company, Merle and Celine, were in a heated debate. Celine feels thatthe traditional form of marketing their company is using isn't working anymore and that loyalcustomers would stay regardless. She feels the company should alter its marketing strategy. Merledisagrees vehemently. He feels the company may lose its loyal customers if it adopts aggressivemarketing tactics.
The battle between vice presidents is causing a stir in the organization. Some felt conflicts like thishurt the company and weaken the trust of employees and stockholders. Others felt that this conflictover marketing strategies was bound to occur eventually and may even help the company. Theythink it helps the company make better decisions. Some even encouraged the conflict as it couldlead to better functioning of the company.31. Those in the company who view the conflict over the marketing strategy as natural andinevitable have a(n) ________ view of conflict.
(A) human relations
(B) strategic
(C) interactionist
(D) conservative