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• 300. 當顧客價值差異程度低，但是顧客需求差異程度高時，應採取何種行銷手法？(A) 大量行銷(B) 利基市場(C) 一對一行銷(D) 忠誠度建立
• 2當顧客價值差異程度高，而且顧客需求差異程度大時，應採取何種行銷手法？並利用顧客資料庫來追蹤個別的交易。(A) 大量行銷(B) 利基市場(C) 一對一行銷(D) 忠誠度建立
• 2當顧客價值差異程度高，但是顧客需求差異程度小時，應採取何種行銷手法？(A) 大量行銷(B) 利基市場(C) 一對一行銷(D) 忠誠度建立
• 2Naumann(1995 年)提出構成顧客價值是由哪些因素所組成：(A) 產品品質(B) 服務品質(C) 購買價格(D) 以上皆是
• 2消費者對網路商店的滿意度包含：(A) 網路商店的服務品質(B) 商品資訊品質(C) 資訊系統品質(D) 以上皆是
• 2對新進入者的威脅的敘述，何者為是？(A) 網際網路降低了行銷及銷售的成本(B) 虛擬化的網路特性降低了企業經營成本(C) 網際網路即降低了新進入者的進入障礙(D) 以上皆是
• 2網際網路的便利性及開放性正促使，(A) 減少了資訊不對稱的情形(B) 供應商的議價能力越來越弱(C) 顧客的議價能力越來越強(D) 以上皆是
• 2Porter 認為，當企業對供應商的了解越多、採購的數量越大時，供應商的議價能力越小。(A) 網際網路的便利性及開放性正促使這種情形發生(B) 網際網路的便利性及開放性正阻止這種情形發生(C
• 2在 Internet 上，下列有關企業優勢-劣勢分析敘述，何者為是：(A) 公司規模不再是決定企業強弱的重要因素(B) 能否提供更低價、更多選擇的產品是重點(C) 能否提供更好、更方便的服務
• 下列何者非網路行銷的三個步驟或稱三經驗（EEE）模式之項目：(A) 體驗經濟 (Experience Economy) －讓人了解經濟(B) 經驗創造（Experience Staging）

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