問題詳情
(
(B))“When a customer enters my store,forget me. He is king,” said John Wanamaker, who in 1876 turned an abandoned railway station in Philadelphia into one of the world’s first department stores. This revolutionary concept 55 the face of retailing(零售业)and led to the development of advertising and marketing as we know it today.
(B)ut convincing as that slogan was, 56 the shopper was cheated out of the crown. 57 manufacturing efficiently increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or 58 number of publications. Now media choice has 59 too, and consumers select what they want from a far greater variety of sources --- especially with a few clicks of a computer mouse. 60 the internet, the consumer is finally seizing power.
(A)s our survey shows, 61 has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centred”. Now their 62 will be tested as never before. Taking advantage of shoppers’ 63 will no longer be possible: people will know --- and soon tell others, even those without the internet --- that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in 64 standards. Good and honest firms should benefit most.
55.
(A). changed
(B). maintained
(C). restored
(D). rescued
(B))“When a customer enters my store,forget me. He is king,” said John Wanamaker, who in 1876 turned an abandoned railway station in Philadelphia into one of the world’s first department stores. This revolutionary concept 55 the face of retailing(零售业)and led to the development of advertising and marketing as we know it today.
(B)ut convincing as that slogan was, 56 the shopper was cheated out of the crown. 57 manufacturing efficiently increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or 58 number of publications. Now media choice has 59 too, and consumers select what they want from a far greater variety of sources --- especially with a few clicks of a computer mouse. 60 the internet, the consumer is finally seizing power.
(A)s our survey shows, 61 has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centred”. Now their 62 will be tested as never before. Taking advantage of shoppers’ 63 will no longer be possible: people will know --- and soon tell others, even those without the internet --- that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in 64 standards. Good and honest firms should benefit most.
55.
(A). changed
(B). maintained
(C). restored
(D). rescued
參考答案
答案:A
難度:適中0.5
統計:A(0),B(0),C(0),D(0),E(0)
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