問題詳情

四、閱讀測驗【請在下列各題中選出最適當的答案】A new South Korean soap opera dealing with a military romance between a soldier and surgeon is sweepingacross Asia, highlighting the growing popularity of Korean pop culture and its commercial potential in the region.The phenomenon is known as Hallyu, or “Korean Wave,” which dates to the early 2000s and is extending its reachbeyond dramas, films and K-pop into areas including fashion, food and beauty products.Hallyu is breathing life into South Korea’s slowing economy amid the declining competitiveness of itssmokestack industries. In contrast to waning demand for steel, microchips and cargo ships — which have driven thecountry’s rapid industrialization over half a century — exports of cultural products hit a record $5.3bn in 2014, with anannual average growth rate of 13.4 per cent for five years since 2010. Korean companies, on the back of the country’sgrowing soft power, are now increasingly focusing on areas that have been boosted by Hallyu. AmorePacific, thecountry’s biggest cosmetics company, in 2015 enjoyed a 44 per cent year-on-year jump in overseas sales as thecountry’s cool image gives a marketable cachet to consumer goods abroad. CJ E & M, the media unit of thefamily-run CJ conglomerate, is seeing its overseas sales grow more than 20 per cent a year while Netmarble Games,South Korea’s top mobile game company, is planning a Won2tn ($1.7bn) initial public offering as exports of Koreangames reached nearly $3bn in 2014, accounting for more than half of the country’s cultural exports.South Korean culture had long been overshadowed by its bigger neighbors, China and Japan, but has punched farabove its weight in recent years. What is certain is that the country, which grew from the ashes of the Korean war tobecome the world’s sixth-largest exporter within a generation, and stretched its cultural influence into not only theregion but soon the world, will continue offering something unique but still universal for global audiences to relate to.
21. Which of the following is the main idea of the passage above?
(A)Many Asian countries are very wary of the potential perils of Korean Wave.
(B) South Korean creates a cultural fever to make sizable earnings to boost its economy.
(C) South Korean businesses exercise great caution in expanding into overseas markets.
(D) Hallyu is a very recent phenomenon, prospering for less than five years.

參考答案

答案：B
難度：適中0.555556
統計：A(0),B(10),C(5),D(2),E(0)

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