問題詳情

四、閱讀測驗    The history of advertising can be traced back to a few centuries ago, when people started to rely more and more oncommercial activities than on traditional agriculture. Today advertisements have become ubiquitous in people’s daily life, andadvertising has also undergone some major changes. Centuries ago, painters and artists were the craftsmen behindadvertisements. They were hired to create eye-catching pictures and drawings which also featured slogans or brand names.These would then be printed on posters or flyers and circulated among the public. Later, with the advent of radios and TVs andmore recently the Internet, advertisements became the business of advertising agencies, where not only artists but also writers,editors, actors, graphic artists, website designers, and many other professionals worked together to produce more appealingand sophisticated ads.    The format of advertisements has undergone drastic changes as well. Centuries ago, a simple catchy slogan together withan attention-drawing illustration would suffice to catch people’s eye. However, with advertisements becoming more and morecommon in daily life, advertisers had to work ever harder to make their products stand out from among a sea of ads. As aresult, ads nowadays have become more complicated than ever, with complex storylines, intriguing puzzles, Internet keywords,and cell phone messages all incorporated into less-than-one-minute commercials.The history of advertising is itself a testament to the transformation and advancement of human society and technology.And it is certain that advertising will keep moving into a future that is beyond our wildest dreams!
46. What is the best title of this passage?
(A) The Future of Advertising
(B) The Development of Advertising
(C) The Challenges Advertisers are Faced With
(D) The Impact of Advertisements on People’s Lives

參考答案

答案：B
難度：簡單0.710526
統計：A(8),B(81),C(10),D(13),E(0)

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