問題詳情

What is the first thing you notice when you walk into a shop? The products displayedat the entrance? Or the soft background music?But have you ever noticed the smell? Unless it is bad, the answer is likely to be no.but while a shop’s scent may not be outstanding compared with sights and sounds, it iscertainly there. And it is proving to be an increasingly powerful tool in encouraging people topurchase.A brand store has become famous for its distinctive scent which floats through the fairlydark hall and out to the entrance, via scent machines. A smell may be attractive but it may notjust be used for freshening air. One sports goods company once reported that when it firstintroduced scent into its stores, customers’ intention to purchase increased by 80 percent.When it comes to the best shopping streets in Paris, scent is just as important to a brand’ssuccess as the quality of its window displays and goods on sale. That is mainly becauseshopping is a very different experience to what it used to be.Some years ago, the focus for brand name shopping was on a few people with salesassistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise ofelectronic commerce (e-commerce) has opened up famous brands to a wider audience. Butwhile e-shops can use sights and sounds, only bricks-and-mortar stores can offer a fullexperience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop, but rather a destination. And scent isjust one way to achieve this.Now, a famous store uses complex man-made smell to make sure that the soft scent ofbaby powder floats through the kid department, and coconut scent in the swimsuit section. Adepartment store has even opened a new lab, inviting customers on a journey into the store’swindows to smell books, pots and drawers, in search of their perfect scent.
56. According to the passage, what is an increasingly powerful tool in the success of somebrand stores?
(A) Friendly assistants.
(B) Unique scents.
(C) Soft background music
(D) Attractive window display.

參考答案

答案：B
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

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