問題詳情
57.印表機的單位成本為 3,000 元，廠商希望有成本 20%的利潤，因此將價格定為 3,600 元。這種定價方式屬於：
(A)成本加成定價法(markup pricing)
(B)認知價值定價法(perceived-value pricing)
(C)現行價格定價法(going-rate pricing)
(D)需求回溯定價法(demand-backward pricing)
(A)成本加成定價法(markup pricing)
(B)認知價值定價法(perceived-value pricing)
(C)現行價格定價法(going-rate pricing)
(D)需求回溯定價法(demand-backward pricing)
參考答案
答案：A
難度：非常簡單0.903509
統計：A(103),B(0),C(2),D(0),E(0)
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