問題詳情

四、閱讀測驗 As you stand in line at a supermarket, you notice some chocolate bars near the checkout counter (結帳櫃臺). A sign says they are new, so you pick up a few. Then, you also buy some chewing gum (口香糖), which is on sale, and a fashion magazine. When you return home, you discover that you have bought things that are not on your shopping list. Because of these impulse (衝動) buys, you’ve spent more money than you originally planned. Impulse buys are the things that people buy on impulse. These things are often found on the tables in the front of stores and, more commonly, near checkout counters, where shoppers must wait in line. Some common impulse buys are candy, chocolate, gum, fashion magazines, and toys.  According to experts, impulse buys are usually made very quickly. Store owners use special signs with phrases such as “low price,” “on sale,” or “buy one get one free” to attract shoppers who want to find good bargains. Signs for offers that are for a “limited time” or “one day only” also encourage shoppers to make a quick decision.  Amazingly, according to one report, nearly 40 percent of the purchases that people make in stores are completely unplanned. So, it seems clear that stores will continue to encourage impulse buys. As long as (只要) people continue to buy on impulse, stores will make it easy for them to do so.
( ) The passage mainly talks about ________.
(A) store owners
(B) impulse buys
(C) shoppers
(D) supermarkets

參考答案

答案：B
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

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