問題詳情

五、閱讀測驗（占 3 2分 ）說明︰第36題至第51題，每題請分別根據各篇文章之文意選出最適當的一個選項，請畫記在答案卡之「選擇題答案區」。各題答對者，得2分；答錯、未作答或畫記多於一個選項者，該題以零分計算。第 36 至 39題為題組All pop artists like to say that they owe their success to their fans. In the case of British band SVM,it’s indeed true. The band is currently recording songs because 358 fans contributed the £100,000 neededfor the project. The arrangement came via MMC, an online record label that uses Web-based,social-network-style “crowd-funding” to finance its acts.Here’s how it works: MMC posts demos and videos of 10 artists on its website, and users are invitedto invest from £10 to £1,000 in the ones they most enjoy or think are most likely to become popular. Oncean act reaches £100,000, the financing process is completed, and the money is used to pay for recordingand possibly a concert tour. Profits from resulting music sales, concerts, and merchandise are split threeways: investors get to divide 40%; another 40% goes to MMC; the artist pockets 20%. The payoff forinvestors can be big. One fan in France who contributed £4,250 got his money back 22 times over.Crowd-funding musical acts is not new. But MMC takes the concept to another level. First of all,investors can get cash rather than just goodies like free downloads or tickets. Also, MMC is a record label.It has the means to get its music distributed around the world and to market artists effectively. “Artistsneed professional support,” says the CEO of MMC’s international division.While digital technology and the Net have created a do-it-yourself boom among musicians, successis still a long shot. Out of the 20,000 records released in the U.S. in 2009, only 14 DIY acts made it to theTop 200. Also, with less revenue from recorded music, music companies have become less likely to takerisks, which has led to fewer artists receiving funding. The crowd-funding model, however, allows formore records to be made by spreading risk among hundreds of backers. And the social-network aspect ofthe site helps expand fan bases; that is, investors become a promotional army.
36. Which of the following titles best expresses the main idea of the passage?
(A) Web-based Music Production
(B) Fundraising for Music Companies
(C) Music Fans Profiting from Investments
(D) Crowd-funding in the Music Industry

參考答案

答案：D
難度：適中0.615385
統計：A(3),B(0),C(1),D(8),E(0)

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