五、閱讀測驗
 (一)After several years of falling sales,BurgerKing is selling more food again. Their problemsbegan when another company from Britain boughttheir parent company, and British executives(執行長)tried to run Burger King, a company that sellsAmerican food. The British people at the top simplydid not understand hamburgers and tried things likepizza and shrimp baskets. The higher management(主管) also failed to listen to the shop owners, who knewwhat was good and what was bad. Things changed in1993. The unhappy shop owners got together to tellthe management what was wrong, and since then,Burger King has returned to the basics: hamburgers,French fries, and drinks. The new president(董事長) of the company, an American, also broughtBurger King back by offering low-priced meals anda new hamburger that is similar to the McDonald’sBig Mac. In 1996, Burger King’s share of themarket grew from 18% to 19%, still far behind thecompetition(對手), but the improvement(改善) hasbeen continuous(連續的), and the British are lettingAmericans sell American food.
37.According to this passage, what was the major(主要的) cause of Burger King’s sales problem?
(A)The British people did not like hamburgers.
(B)The shop owners were not happy with the new management.
(C)The new management did not understand American food.
(D)McDonald's was too competitive(競爭的) for Burger King.