問題詳情

Accommodation is known as the heart of tourism, and hotels are the hub of accommodation. The hotel industryis both complex and highly competitive. Hotels can be categorized into either chains or independent ones. Theformer refers to major chains such as Sheraton, Hilton, and Accor. The major chains use different brands as astrategy to gain access to different segments of the accommodation market. Accor, for example, is an Europeanleader and worldwide group which owns various brands from the very high-end Sofitel and Pullman tomid-market Mercure to the budget and economy Etap and Formule 1.Consumers who are attracted to such brands know exactly what they want and get: hotels within a given brandcost more or less the same and look and feel very similar no matter where they are located. Whether you are ahardened business executive or timorous first-timer, they can be expected and comforting.Independent hotels are privately owned and managed as a small/family business. They feature a sense ofuniqueness, in contrast to the sometimes “identikit air” of the chain hotels. Independents can also offer the client amore personal experience and their staff turnover is generally lower.
76 What might be the best title for this excerpt?
(A)The structure of the accommodation market
(B)Characteristics of the world-known chain hotels
(C)The competition between the chain and independent hotels
(D)Consumers perspectives of the different types of hotels

參考答案

答案：A
難度：困難0.288462
統計：A(15),B(8),C(15),D(13),E(0)

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