問題詳情

As a young girl, starting a business was the last thing on Anita Roddick’s mind. “I wanted to be an actress,” she says. Even when she began to pursue what would become The Body Shop, her environmentalism-minded skin and hair-care company with more than 1,800 stores around the world, Roddick’s goal was not to be an icon. Roddick opened her first shop in 1976 with twenty-five hand-mixed products, eventually franchising The Body Shop, and then going public in 1984. The Body Shop now offers more than 1,000 items and reached sales of more than one billion dollars in 2001/2002.In 1997, Roddick helped launch a master’s degree program in conjunction with Bath University in England, with the aim of making business education more socially responsible. More recently, she established The Body Shop’s Human Rights Award which recognizes individuals and organizations that focus on social, economic, and cultural rights.The biggest challenge has been people’s cynicism. “People feel there has to be an ulterior motive to The Body Shop’s activism, as though our principles are a marketing ploy,” Roddick says. Have the challenges affected Roddick’s feelings about entrepreneurship? Not even slightly. “I don’t think being an entrepreneur is something you question,” says Roddick. “It’s just something you are.”
What is the reading mainly about?
(A)Anita Roddick’s dream in childhood. ‚
(B)The secret of starting a business.ƒ
(C)How to deal with challenges. „
(D)Anita Roddick’s story as an entrepreneur.

參考答案

答案：D
難度：簡單0.761905
統計：A(3),B(17),C(15),D(112),E(0)

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