問題詳情

三、克漏字測驗【請依照段落上下文意，選出最適當的答案】    In the world of marketing, new strategies are used to promote and to sell. Many sponsors of movies, TV drama,and other shows now use the strategy of product placement— 11 products into the show’s plot and setting.Business sponsors believe that by doing so, they can link their brands to likeable characters in the show. For TVnetworks and movie companies, product placement is great because it costs very little while earning significant incometo help 12 their shows and films.    Product placement can take many forms. Sometimes it’s readily apparent, 13 in other cases, it is more subtle.The product does not even have to fit the theme of the show. A movie or TV character might check email on a Applecomputer and then sit at a breakfast table with a box of Kellogg’s Corn Flakes. As long as the character is played bypopular actor/actress, the coffee s/he drinks, the accessories s/he wears, the mobile phone s/he uses, and the car s/hedrives can catch the attention of the viewers, who will soon become 14 buyers of these products. In a viewer’smind, buying and using the same product creates a sense of belonging. It is a statement of life style, a 15 ofimage and value, and a sense of satisfaction toward their life, the one that is like their favorite show character’s. It isnot surprising that product placement is one of the most effective promotional means.
11.
(A) ridiculing
(B) replacing
(C) competing
(D) inserting

參考答案

答案：D
難度：適中0.5
統計：A(0),B(0),C(0),D(0),E(0)

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