問題詳情

（IV）篇章結構（10%）We can see how the product life cycle works by looking at the introduction of instant coffee. ___51___, and it took several yearsto gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands wereintroduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity).___52___ (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies.The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. ___53___. Didyou know, for example, that the backpacks that so many students carry today were originally designed for the military?Market modification also means searching for increased usage among present customers or going for a different market, such assenior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. ___54___. American auto manufacturers are using qualityimprovement as one way to recapture world markets. ___55___.
(A) It involves changing product quality, features, or style to attract new users or more usage from present users
(B) Sales went into a slight decline when freeze-dried coffees were introduced
(C) When it was introduced, most people did not like it as well as “regular” coffee
(D) Note, also, how auto manufactures once changed styles dramatically from year to year to keep demand from falling
(E) It means that marketing managers look for new users and market sections
51

參考答案

答案：C
難度：簡單0.8
統計：A(1),B(0),C(4),D(0),E(0)

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